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Stop searching for influentials to infect with your message
Viral marketing is the 21st century version of the search for the Holy Grail–deeply desired and rarely attained. Why are campaigns that “tip” into mass acceptance from a small initial base so rare?...
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What’s wrong with what Marie Digby did?
No, she wasn’t caught partying with Paris Hilton or Lindsay Lohan. She wasn’t arrested or sent to rehab. As described in a front-page article in today’s Wall Street Journal (link – $$), musician Marie...
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The deep attraction of the locally-produced
While reading a review of Rob Walker’s “Buying In,” in today’s New York Times Book Review, I got to thinking about why I buy a certain type of beer. The review points out Walker’s description of the...
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